TRADE SHOWS
DON'T FAIL BECAUSE OF DESIGN. THEY FAIL BECAUSE NO ONE STOPS.
We help companies create live, in-booth moments that interrupt motion, hold attention, and turn foot traffic into real conversations.
THE ENGAGEMENT GAP
MOST BOOTHS MISS
Most trade show teams invest heavily in design, swag, messaging, and demos. The assumption is simple: If the booth looks strong, conversations will follow.
But on today's trade show floors, that sequence is broken. People don't engage because a booth looks good. They engage because something gives them a reason to stop.
That's the gap.
The gap between attention and conversation. Between foot traffic and real engagement. Between what teams prepare for and what actually causes someone to stop.
Most booths never cross that gap, not because the product is wrong, but because nothing interrupts motion long enough for a conversation to begin.
When attention is earned first, everything else works better. When it isn't, nothing else really matters.
RESULTS
Real outcomes from teams exhibiting on fast-moving trade show floors.
Presents our Message well
"Makes it exciting and easy to get people into our booth."
Can't Thank You Enough
“Tripled the amount of attendees
to the booth.”
Been Phenomenal
"Does it all seamlessly.
It's been absolutely amazing."
WHAT IT LOOKS LIKE WHEN PEOPLE STOP
Live, in-booth moments where attention is earned
People stop moving
Crowds form naturally
Attention holds
People lean in
Conversations begin
People stick around
HERE'S HOW THESE RESULTS ARE CREATED
These moments come from a repeatable engagement system designed to make people stop, pay attention, and start real conversations on the show floor.
HOW IT WORKS
Here’s what actually happens on the show floor. When people move fast, we create live moments that interrupt movement, pull people in, and turn attention into real conversations.
1. Create a reason to stop
Before anything else can happen, people must stop.
We create live, visible moments that interrupt waling patterns and earn attention in seconds.
"Highly recommend this"
2. Deliver a Clear message
Attention without clarity disappears fast. Once people stop, we help you clearly communicate who you're for, what you solve, and why it matters.
"My life changed forever"
3. turn attention into conversation
Attention only matters if it leads somewhere. We structure moment so attendees naturally lean in, ask questions, and self-qualify, allowing conversations to begin without pressure.
"Highly recommend this"
4. Repeat it throughout the day
One good moment isn't the goal. Consistency is. The system runs throughout the day, creating steady engagement, sustained energy, and multiple
high-quality conversations.
"My life changed forever"
THE ENGAGEMENT SYSTEM
A simple, repeatable system for turning movement into attention and attention into real conversations on the show floor.
#1 interrupt motion
Nothing happens until people stop.
We create visible, live moments that break walking patterns and give attendees a reason to stop.
#2 hold attention
Stopping is temporary. Attention is earned.
Once people stop, the moment must be strong enough to hold them long enough for the message to land.
#3 invite participation
Engagement begins when people get involved.
We structure moments that naturally invite questions, reactions, and interaction, so conversations start without pressure or awkward handoffs.
#4 sustain momentum
One good moment isn't enough. Consistency is what compounds results.
The system runs repeatedly throughout the day, creating steady engagement instead of short spikes that fade after one good moment.
RIGHT FIT
This approach isn't for every show. Here's how to know if it's right for yours.
This Is a Fit If...
You're exhibiting at a busy, competitive trade show
You need to attract attention before conversations can happen
Your team struggles to consistently start conversations
You want a repeatable engagement system, not one-off moments
You care more about quality conversations than raw badge scans
This Is Not a Fit If...
You're looking for booth design, graphics, or swag
You want someone to "entertain" without a business objective
Your goal is passive visibility, not active engagement
You don't want your booth staff involved in the process
You're exhibiting at a low-traffic or appointment-only event
ENGAGEMENT PACKAGES
Three ways to deploy live engagement on the trade show floor.
1. Engagement Accelerator
Create immediate attention. Start real conversations.
This is for teams who need a strong
on-floor presence at a specific event and want attendees to stop, watch, and engage.
What it delivers
Live, in-booth engagement moments that interrupt movement
Structured attention that naturally pulls people into the booth
Clear handoff points so conversations begin without pressure
Best for
A key show where attention is the immediate problem
Teams testing live engagement for the first time
Booths that need momentum quickly
What it’s not
A long-term engagement framework
A booth design or staffing replacement
2. Engagement System
Run consistent engagement throughout the show.
This is for teams that want repeatable engagement throughout the show, not one good moment that fades.
What it delivers
A structured engagement flow that runs repeatedly throughout the day
Moments designed to hold attention long enough for messaging to land
Natural self-qualification so the right conversations happen at the right time
Best for
Competitive trade shows with constant foot traffic
Teams who want consistency across the show
Booths focused on quality conversations, not badge volume alone
What it’s not
A single performance
Passive visibility or “stand-and-wait” staffing
3. Engagement Engine
Build a repeatable engagement system across shows.
This is for organizations that want engagement to be predictable, transferable, and scalable across multiple events.
What it delivers
A proven engagement system adapted to your shows and audiences
Clear engagement roles so booth staff know exactly how to participate
A repeatable approach your team can deploy show after show
Best for
Organizations exhibiting at multiple events per year
Teams tired of rebuilding engagement from scratch every show
Leaders who want consistency beyond a single show
What it’s not
A one-off performance
Ongoing agency management
WHO LEADS THIS
This system is led by someone who has run it live, on real trade show floors, with enterprise teams.
Hi, I’m Sukuma Avery.
For over a decade, I’ve helped enterprise technology companies turn busy trade show floors into controlled, repeatable engagement environments.
I don’t just talk about engagement... I run it live,
in-booth, under real show conditions.
That real-world execution is what shaped the Engagement System you see on this page.
Led live engagement for enterprise technology brands
Proven on high-traffic, high-pressure show floors
Built systems teams can actually run, not just watch
Frequently Asked Questions
Clear answers to the questions we hear most from teams considering live trade show engagement.
Question 1: Is this just entertainment for our booth?
No. This is not entertainment for entertainment’s sake. Every moment is designed to interrupt motion, hold attention, and transition attendees into real conversations with your team.
Question 2: How is this different from booth design or demos?
Booth design attracts glances. Demos explain features. We focus on earning attention first, then structuring how conversations begin and flow once people stop.
Question 3: Will this work for our industry or audience?
This approach works best in busy, competitive trade shows where attendees are moving quickly and decisions to stop are made in seconds. If your audience values clarity, relevance, and human interaction, the system applies.
Question 4: Do you replace our booth staff or sales team?
No. We support and activate your team, not replace them. Your staff stays involved, visible, and engaged with clear roles in the engagement flow.
Question 5: How many shows do you take on at a time?
We work with a limited number of events to ensure consistency and execution quality. Availability is reviewed show by show.
Question 6: Is this a one-time performance or a system?
It depends on the package. Some teams start with a single-event deployment. Others build a repeatable engagement system they can use across shows.
Question 7: What do you need from us to make this work?
Clear messaging, basic booth staffing support, and alignment on goals.
We handle the engagement structure and live execution.
Question 8: What’s the next step if we think this might be a fit?
The next step is to check availability for your show. From there, we’ll confirm fit, timing, and expectations before scheduling a call.